BUSINESS PROJECTS
BRAND POSITIONING
This challenging project has successfully designed and implemented a new brand position for the biggest Brazilian company. It covered the company's strategy, the way the brand was communicated by different stakeholders on their daily processes, including a broad customized educational program.
Enhancing the employee experience is a big part of the technology team's job. This project aimed to understand the tech solutions' users and identify opportunities for change, considering a human-centered positioning, the corporate culture, and the brand guidelines.
This process was designed to strengthen the company's brand worldwide and the need for alignment and compliance of multiple teams' communications efforts in different countries.
To fulfill its potential, a team must see the big picture, a company's strategy, and understand its part in the context. To work as a team, a group shall have empathy and realize that one's success is a team's success. This project allowed some important changes the company's brand team had to face to be motivated, engaged, and results-focused.
PERSONAL PROJECTS
NATURE TEXTURE
- PHOTOGRAPHY -
Look up and down while you walk, and your eyes will capture the visual treats that nature gives us. Grains, leaves, branches, flowers, rocks, and even the water flow make wonderful textures, shapes, and patterns. It's all there. All you have to do is pay attention. That's what I do, and here is what I see.
ACADEMIC PROJECTS
VIRTUAL REALITY ON EDUCATION UNDER NEUROSCIENCE PERSPECTIVE - FINAL PAPER (2020)
This work offers a general understanding of the concepts of virtual reality and the aspects of neuroscience related to this technology. The article presents virtual reality elements that can enhance the school education of children and adolescents from the perspective of neuroscience, addressing opportunities, risks, and limitations. The author suggests research and development opportunities to leverage scholar education with the application of virtual reality, in addition to questions for future discussions.
THE RELATIONSHIP BETWEEN CLIENT AND COMPANY ON E-COMMERCE - A SUBMARINO STUDY CASE - UNDERGRADUATE THESIS (2000)
This thesis presents the emergence of virtual retail companies and a new market reality: online marketing. Therefore, this work brings a brief internet history, considering that this technology has made possible this kind of transaction and the main character of this whole subject: the e-consumer. From that point, this work explores new marketing procedures and techniques, as requested by this new commercial environment, and the strategies developed by the companies to maintain a relationship with the customers. Finally, this thesis studies the case of the retail virtual company Submarino in the year 2000.